Our voyage of discovery in a world full of change is a quest to find the ingredients for a flourishing destination. Fifty people gathered for a two-day writing adventure. They reflected on the discoveries from studies, workshops, conversations and think-tanks. They identified four key elements for transformational tourism. Not as linear, consecutive steps but interwoven with one another. Transformation is not a linear process, as we learnt from the transition experts. The skill is to see what is shifting and support the things that are flourishing. We share our discoveries and reflections here. With all their imperfections and incompleteness.
The four key elements focus on raising awareness of the need to change, knowing that things can be different, that everything is connected and that everyone can have an impact. On this basis, you can take responsibility for ensuring the desired elements flourish and making a start wherever you can. We can only do this together. We have to collaborate. Because the best way to predict the future is to create it together. We find that connecting adds something special to an impactful tourist experience: people connect with people and people connect with the place.