Travelling to tomorrow also means looking differently at economic growth. In arrivals Europe has grown by 6%; Flanders has grown by 10% last year. Shirley Nieuwland shared an interesting piece on the application of Kate Raworth's 'Doughnut Economics' applied to Anna Pollock's ‘flourishing’ destinations.
Changing our way of thinking about growth
“When a destination is emerging, growth can be good, but there should be a point when we realize a destination has flourished and at that point, the focus should not be to keep on growing. The key to a more sustainable and successful destination should then be sought in other parameters than tourist numbers and the amount of money they bring along with them.”
Click here to read the full blog post by Shirley Nieuwland, founder of Paradise Found (April 2019).
Picture above retreived from Paradise Found.