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Preface

Peter De Wilde on ‘travel to tomorrow …’

“It’s the economy, stupid!”. This campaign one-liner from 1992, from the former American president Clinton, has dominated the past few decades. In times of economic turbulence, when there is pressure on labour markets and everyone’s household budgets, the importance of the economy and ‘growth, growth, growth’ as an abiding...

Alt tekst
Alt tekst

Preface

Peter De Wilde on ‘travel to tomorrow …’

“It’s the economy, stupid!”. This campaign one-liner from 1992, from the former American president Clinton, has dominated the past few decades. In times of economic turbulence, when there is pressure on labour markets and everyone’s household budgets, the importance of the economy and ‘growth, growth, growth’ as an abiding...

The world and also 'tourism' is changing at lightning speed. And we also have to: adapt and reinvent ourselves. Looking for the right ingredients for a new / better future for tourism.

The world and also 'tourism' is changing at lightning speed. And we also have to: adapt and reinvent ourselves. Looking for the right ingredients for a new / better future for tourism.

Introduction

Travel to Tomorrow – Growing Forward Together

On 12 and 13 September 2019 Travel to Tomorrow - Growing Forward Together will take place in Bruges. This summit brings together entrepreneurs, opinion and policy makers and policy supporters around pressing, contemporary questions and challenges in the tourism sector.
A varied mix of keynotes, workshops, experience sessions and (digital) interviews provides each participant with interactive opportunities to be inspired by the transforming power of tourism and grow professionally. Flemish and international top speakers link the theoretical framework to practical examples and issues of great touristic, but also broad social relevance.
A must-visit event for everyone who wants to contribute in an innovative, sustainable way to a future proof tourism!

Co-authoring the future of travel and hospitality

Welcome to the story of a future in travel and hospitality that is being re-authored as we speak. This story is currently unfolding in the governmental office of Visit Flanders and its Holiday Participation Centre.

Kickoff Travel to Tomorrow

Do you also feel the desire to travel to tomorrow and to take action? Do you want to take the first step? We continue our journey to tomorrow. Watch the video of the kick-off session.

VISITFLANDERS working on a vision for tomorrow: 'Travel to tomorrow: Recommendations for tourism policy 2019-2024'

We want to continue to strengthen our appeal to tourists. Yet, if we are to remain successful in the future, we need to take into account many changes and uncertainties.
Our starting point for formulating our vision for the future is our belief in the positive power of tourism. We need to strengthen this power to bring balance so destinations in Flanders can flourish.

Tourism transforms

Tourism can change the world for the better, according to Peter De Wilde. If we complete our story, and focus more on the context and social setting in which tourism takes place and look more closely at the interactions between travellers, place and...

Facts and figures

In 2017, 1.3 billion international arrivals were counted worldwide. By 2030, the UNWTO forecasts that this volume will grow to 1.8 billion international arrivals. Add domestic tourism and daily excursions to that figure, and the overall total is far higher than that.

Order a printed copy or download the magazine

For a year we, together with various partners, have thought about the transformative power of tourism for the visitor, occupant and destination. We have bundled the result of this co-creative thinking process into the magazine 'Journey to tomorrow'.

Explore and understand

From change to transformation. The end of an era?

Uncovering the transformational power of Tourism

The future of tourism is less but better

The future of tourism is customisation

Towards a flourishing destination

What if … we would no longer fly under 750 km?

What if … the summer holiday lasted 7 weeks instead of 9?

Image of the future

New ECM strategy 2019-2022, released June 7, 2019

Tomorrow Today is the business strategy of European Cities Marketing (ECM) in an era when complex and long termed strategies are almost becoming obsolete as the future can no longer be determined by linear thinking or prudent planning.

Still, ECM presents their strategy as their sense of purpose and direction in a fast-changing visitor economy – and as a manifesto of their beliefs and values as a community of passionate professionals.

With Tomorrow Today, ECM tackles a radical new paradigm in destination management and city marketing where global connectivity, rapid leaps in technologies, powerful global transaction platforms and political disruption have become permanent driving forces in urban travel, experiencing, conferences and events.

Source: European Cities Marketing

The Lime, heart of a flourishing place

The tourism of tomorrow will be rooted in local communities. In neighbourhoods, villages and cities that thrive and, as a result, enjoy welcoming enthusiastic visitors. A flourishing community is very much connected to its specific place; where people work together, where visitors can feel at home and residents can nurture and share their love for the place.

Four transformational steps and a bundle of inspirational practices

Our voyage of discovery in a world full of change is a quest to find the ingredients for a flourishing destination. Fifty people gathered for a two-day writing adventure. They reflected on the discoveries from studies, workshops, conversations and think-tanks. They identified four key elements for transformational tourism.

To work

Meetjesland as a 'Flourishing Destination'

Newsletter Flourishing Meetjesland

Flourishing places are created together

Tourism is more than just the economy.
As a visitor, you will bristle with creativity in some places and find profound inspiration in others. The passion that residents show, ensure that some places are full of...

Five transformations for entrepreneurs

1. The experience is essence.
2. Changing the use of language, back to the essence.
3. Out-of-the-box thinking, connecting interests.
4. Experiment with new business models.
5. Knowledge is expanded through sharing.

The transition: which role suits you?

Being aware, taking responsibility, connecting and collaborating: the four ingredients for making the transition from a tourist destination to a flourishing place...

The word is yours!

What is your hope or dream? Tell about it! Are there concrete ideas? Choose one! Who would you like to work with to explore this idea? Dare to speak at least one of them!

Inspiration

Sustainable Tourism in the Western Balkans

Not only in Flanders people are experimenting in the tourism industry trying to create a more sustainable form of travelling which contributes to flourishing destinations.
In this clip from National Geographic's Open Expeditions, by South Shore Productions, Jack Delf from Black Mountain and the Western Balkans Geotourism Network discusses the potential for sustainable tourism in the Western Balkans.

Marry an Amsterdammer for the day

The British newspaper The Telegraph published an article on a very creative initiative that has just been launched in Amsterdam in order to improve the connection between tourists and the local community. Visitors are invited to ‘Marry an Amsterdammer for the day’.
The experience starts off with a wedding ceremony in the vibrant student neighbourhood De Pijp, whereafter the newlyweds go on a honeymoon in the city of Amsterdam. It’s a unique way for visitors to discover the city in an authentic and personal way. The goal of the campaign is to encourage people to leave the classic tourist trails, connecting them with local people who want to make Amsterdam a better place by sharing their culture with their guests.

TIAKI | Care for New Zealand

The tourism industry’s challenge is to develop effective strategies to bring tourists and locals into better alignment. To deal with multiple problems associated with tourists – including bad driving, damaging camping practices and to ignorance of safety in the outdoors, New Zealand’s tourism authority and operators are promoting “The Tiaki Promise”, asking visitors “to act as a guardian, protecting and preserving our home”. In exchange it promises a warm welcome to those who care to care. #sustainabletravel

The Not So Lonely Planet

How The Travel Industry affects our lives.

Doughnut Economics applied to overtourism

Shirley Nieuwland shared an interesting piece on the application of Kate Raworth's 'Doughnut Economics' applied to Anna Pollock's ‘flourishing’ destinations.

Literature

Walk Out Walk On

Meg Wheatley & Deborah Frieze

Flourishing Enterprise

Chris Laszlo & Judy Sorum Brown

Wie (niet) reist is gek

Ap Dijksterhuis

Doughnut Economics

Kate Raworth

Video

Chené Swart

How can stories transform tourism? Stories teach us about genuine concepts regarding what is important for visitors as well as hosts. Chené Swart talks about this in this film.

Gervase Bushe

How can a tourism leader help with the transformation? Everything starts with detecting and supporting small, local innovations (or experiments). Gervase Bushe offers his vision in this film.

Taleb Rifai

Taleb Rifai, former Secretary General of the UN World Tourism Organization, talks about how tourism can transform the lives of hosts at a tourist destination.

Traveling to tomorrow

The world and also 'tourism' is changing at lightning speed. And we also have to: adapt and reinvent ourselves. Looking for the right ingredients for a new / better future for tourism.

Traveling together to tomorrow ...

A year after the start of the journey, some answers are on the way. Yes, tourism can transform people and places. Yes, to enable that, the sector is heading into transformational times. And no: this transformation cannot be managed by the government, at most it can be facilitated. Just like a ranger can't make a tree grow but can create the conditions in which the biodiversity of the forest does what it needs to do. We need you. Your love for the place where you live or work. Your appetite for travelling. Your hospitality. Your expertise and engagement. And your faith in tomorrow. What is your hope or dream? Tell us! Are there any concrete ideas there? Choose one! Who would you like to work with to explore this idea? Dare to approach at least one! And voilà, you're involved. Get inspired and join the discussion via our Facebook Group ‘Travel to Tomorrow’!

So now, it’s over to you