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Preface

Peter De Wilde on ‘travel to tomorrow …’

“It’s the economy, stupid!”. This campaign one-liner from 1992, from the former American president Clinton, has dominated the past few decades. In times of economic turbulence, when there is pressure on labour markets and everyone’s household budgets, the importance of the economy and ‘growth, growth, growth’ as an abiding...

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Alt tekst
Alt tekst

Preface

Peter De Wilde on ‘travel to tomorrow …’

“It’s the economy, stupid!”. This campaign one-liner from 1992, from the former American president Clinton, has dominated the past few decades. In times of economic turbulence, when there is pressure on labour markets and everyone’s household budgets, the importance of the economy and ‘growth, growth, growth’ as an abiding...

read more
The world and also 'tourism' is changing at lightning speed. And we also have to: adapt and reinvent ourselves. Looking for the right ingredients for a new / better future for tourism.
The world and also 'tourism' is changing at lightning speed. And we also have to: adapt and reinvent ourselves. Looking for the right ingredients for a new / better future for tourism.

Introduction

Travel to tomorrow

Tourism transforms

Tourism can change the world for the better, according to Peter De Wilde. If we complete our story, and focus more on the context and social setting in which tourism takes place and look more closely at the interactions between travellers, place and...

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Facts and figures

In 2017, 1.3 billion international arrivals were counted worldwide. By 2030, the UNWTO forecasts that this volume will grow to 1.8 billion international arrivals. Add domestic tourism and daily excursions to that figure, and the overall total is far higher than that.

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Read the magazine whenever you want

Order a printed copy or download the magazine

For a year we, together with various partners, have thought about the transformative power of tourism for the visitor, occupant and destination. We have bundled the result of this co-creative thinking process into the magazine 'Journey to tomorrow'.

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Explore and understand

Anna pollock

From change to transformation. The end of an era?

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listening excercise

Uncovering the transformational power of Tourism

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LEO VAN BROECK

The future of tourism is less but better

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JAN ROTMANS

The future of tourism is customisation

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Four challengers have their say

Towards a flourishing destination

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What if … we would no longer fly under 750 km?

What if … the summer holiday lasted 7 weeks instead of 9?

Image of the future

activating image

The Lime, heart of a flourishing place

The tourism of tomorrow will be rooted in local communities. In neighbourhoods, villages and cities that thrive and, as a result, enjoy welcoming enthusiastic visitors. A flourishing community is very much connected to its specific place; where people work together, where visitors can feel at home and residents can nurture and share their love for the place.

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Four transformational steps and a bundle of inspirational practices

Our voyage of discovery in a world full of change is a quest to find the ingredients for a flourishing destination. Fifty people gathered for a two-day writing adventure. They reflected on the discoveries from studies, workshops, conversations and think-tanks. They identified four key elements for transformational tourism.

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Becoming aware
taking responsibility
collaboration
connecting

To work

experimenting

Experimenting in Meetjesland

Inspired by his participation in the Tourism Transforms project, Erik Hennes from Tourism Meetjesland created a core group in order to raise the issue of tourism of the future in the ‘Kreken’ area (a part of Meetjesland).

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Entrepreneurs & government together

Flourishing places are created together

Tourism is more than just the economy. As a visitor, you will bristle with creativity in some places and find profound inspiration in others. The passion that residents show, ensure that some places are full of...

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Entrepreneurs & governement together

Five transformations for entrepreneurs

1. The experience is essence - 2. Changing the use of language, back to the essence - 3. Out-of-the-box thinking, connecting interests - 4. Experiment with new business models - 5. Knowledge is expanded through sharing

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From the old system to the new

The transition: which role suits you?

Being aware, taking responsibility, connecting and collaborating: the four ingredients for making the transition from a tourist destination to a flourishing place...

Discover it here
your opinion is important

The word is yours!

What is your hope or dream? Tell about it! Are there concrete ideas? Choose one! Who would you like to work with to explore this idea? Dare to speak at least one of them!

share your opinion
"Who is this place? What stories live here?"
— Chené Swart

Literature

Walk Out Walk On

Meg Wheatley & Deborah Frieze

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Flourishing Enterprise

Chris Laszlo & Judy Sorum Brown

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Wie (niet) reist is gek

Ap Dijksterhuis

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Doughnut Economics

Kate Raworth

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Video

Chené Swart

How can stories transform tourism? Stories teach us about genuine concepts regarding what is important for visitors as well as hosts. Chené Swart talks about this in this film.

Gervase Bushe

How can a tourism leader help with the transformation? Everything starts with detecting and supporting small, local innovations (or experiments). Gervase Bushe offers his vision in this film.

Taleb Rifai

Taleb Rifai, former Secretary General of the UN World Tourism Organization, talks about how tourism can transform the lives of hosts at a tourist destination.

Traveling to tomorrow

The world and also 'tourism' is changing at lightning speed. And we also have to: adapt and reinvent ourselves. Looking for the right ingredients for a new / better future for tourism.

Traveling together to tomorrow ...

A year after the start of the journey, some answers are on the way. Yes, tourism can transform people and places. Yes, to enable that, the sector is heading into transformational times. And no: this transformation cannot be managed by the government, at most it can be facilitated. Just like a ranger can't make a tree grow but can create the conditions in which the biodiversity of the forest does what it needs to do. We need you. Your love for the place where you live or work. Your appetite for travelling. Your hospitality. Your expertise and engagement. And your faith in tomorrow. What is your hope or dream? Tell us! Are there any concrete ideas there? Choose one! Who would you like to work with to explore this idea? Dare to approach at least one! And voilà, you're involved.

So now, it’s over to you